Thursday, March 18, 2010

How to Renew Donor Support and Increase Giving
Featuring Jim Dickman, Lewis Direct, Baltimore

Italian Community Center, 631 East Chicago St., Milwaukee
(parking is free in the south lot).

Half Day Program Agenda
8:00 am Registration & Continental Breakfast
8:30 am - 11:30 am How to Renew Donor Support and Increase Giving

With the challenges of the recent economy, many organizations have experienced a decrease in average gift and response rates. To cost-effectively increase the number of active donors on your client's databases, you need to determine better ways to renew/reactivate current donors. As an expert in the direct marketing industry, Mr. Dickman will share valuable resources on how a direct marketing approach can increase your contributions. He will provide insight on how a complete, integrated system of media strategies and techniques expressly designed to get a measurable response from a current or prospective donor in order to develop and/or build a relationship that will generate a gift.

Attend the March half-day seminar featuring:

• Direct marketing basics
• Elements of a successful marketing program
• Creating a marketing package
• Tracking responses
• Tips and techniques on what works

You will also have a special opportunity to speak with Mr. Dickman regarding your specific questions and marketing materials. (More information on this schedule will be provided to registered participants prior to March 18th).

Jim Dickman is the Executive Vice President of Lewis Direct, Baltimore. Jim has 44 years experience in direct response marketing. He has made significant contributions to the success of direct marketing programs on behalf of a wide variety of national organizations and corporations. A frequent lecturer on direct marketing techniques, Jim is a recognized expert in the areas of donor retention and acquisition. He has been a lecturer in the MBA programs at Johns Hopkins, Loyola and Emory Universities. Jim will bring considerable background and expertise to bear on your marketing planning, research, program development, implementation and analysis.

PLEASE NOTE: Reservations received after the deadline will be assessed a $5.00 late fee. Walk Ins not allowed. If you are making a reservation, you are obligated to pay whether or not you attend, unless notice of cancellation is given by Monday before the program.